When building a loyal following using social media, one of the best ways to attract attention is being active in highly trafficked platforms. If no one knows you exist, no one will show up to your party. But by attending another party, your potential audience can become aware of you and eventually your story.

Participating in relevant and high traffic conversations will expose you to more eyes. This can serve as the initial thrust to capture someone’s attention. Well constructed comments and posts are critical.

 Continual  interacting with other social media users ensures you are representing the brand. If a user sees you being active on a platform they frequent, that person may eventually click to view your profile. This ultimately provides the opportunity to captivate and engage them with your story. Half of being successful in social media is showing up and creating a captivating presence.