social

coffee talk

You’ve seen this picture before: four to five 20 or 30-somethings gathered around a table at the local coffee shop conspiring about the next business idea. There are high pitched shouts of “eureka” and requisite high fives and belly bumps all around signifying that elusive moment where the stars line up and everyone finally gets and buys into the idea.

By |April 9th, 2012|home, stories|1 Comment

exploring key emotional triggers

To know the emotional dynamic of your customer is to create a brand world that they will want to re-visit and embrace. While the opportunities for connection have grown leaps and bounds, the human dynamic of aspiration remain the same.

By |March 27th, 2012|home|0 Comments

brand ecosystems and social media

Creating a brand eco system that is sustainable is the by-product of a carefully engineered and intelligently orchestrated social media strategy.

By |March 23rd, 2012|home|0 Comments

the importance of being present

When building a loyal following using social media, one of the best ways to attract attention is being active in highly trafficked platforms.

By |March 22nd, 2012|home|0 Comments

hair whores – what we’ll do for a good hair day

The notion that our hair speaks volumes about who we are is alive and well. He discovers a new stylist at least once a month and is perennially in search of the perfect cut. He's the latest extension of urban life – the hair whore.

By |March 21st, 2012|home, stories|0 Comments

10 brand benefits of using social media

In the arena of brand building, social media is emerging as an important tool that cannot be ignored.

By |March 20th, 2012|home|0 Comments

when angry birds fly

is our new national past time a distraction or necessary mental vacation?

By |March 6th, 2012|home, stories, Uncategorized|1 Comment

to be or not to be?

Maybe when we face our darkest fears (most notably that of passing into the unknown) we are liberated and become free – to live.

By |February 15th, 2012|home, stories|1 Comment

chucking the cool card

There comes a day in everyone’s life when we realize that it’s suddenly not worth the effort of trying to be cool. I’m not sure why it happens, but it’s inevitable – something like a rite of passage to adulthood. It must be written in some arcane study that self assured and confident people – those actualized through the process of self inquiry, simply don’t require being cool anymore. I guess it’s because “cool” is an outside barometer – a sociological litmus test. You pass the test and you’re welcome into a world of false hope.

 

Before you decide to chuck it, let’s understand why so many sign up for the Cool Card in the first place. There are lines of people, panting and longing for admission. There must be something to it, or so many wouldn’t want it, right? Imagine a world where you’ve been handed a card. Let’s take a walk through that world. […]

By |January 31st, 2012|home, stories|5 Comments

the lesser of the two (evils)

When faced with a choice of candidates, is there a lesser of the two (evils) that mandates making a selection or does "opting out" suffice as an option?

By |January 25th, 2012|home, stories, Uncategorized|1 Comment