brand

a rare experience

I recently made a purchase of a very very cool ultra thin laptop. I won’t mention the brand, but suffice to say it WASN’T Apple. I purchased the pc at a Fry’s electronics store in the Dallas area. I was encouraged to buy the 3 year maintenance agreement, and though I usually don’t make that choice, did so this time.

Following three months of ups and downs and re-booting the laptop, I decided I had enough of it. So I returned to Fry’s to see how they would honor the maintenance agreement. While there, I decided that in fact, I was NOT pleased with the laptop at all, the claims that were made of the product and its performance. So I requested to the customer service attendant, that I would like to exchange the laptop for another brand. He mentioned he couldn’t make that decision, as I had 15 days to make that choice and they […]

By |June 3rd, 2012|home|0 Comments

10 brand benefits of using social media

In the arena of brand building, social media is emerging as an important tool that cannot be ignored.

By |March 20th, 2012|home|0 Comments